Joline Jolink

Brand strategy

Building a brand starts with having clear what you stand for. That is the basis and works like a compass. The brand strategy is the starting point for everything you do, say and radiate. Think of it as your brand’s blueprint. When do you choose to develop a new product under the main brand and when do you choose to develop your own brand? When do you build on an existing brand, and when do you opt for a re-branding? Together we develop a brand strategy that is clear, visually strong and easily divisible in your organization. For example, branding will help you choose, focus on what is important for your business and your customer. And thus contribute to the growth of your company.

branding

Visual design

Hoe een product er uiteindelijk uitziet is van cruciaal belang. Interactie elementen moeten duidelijk visueel te onderscheiden zijn en er moet een visuele eenheid/doorvertaling van het merk plaatsvinden.

branding

Brand strategy

When do you choose to develop a new product under the main brand? When do you develop a new brand? When do you opt for a re-branding? Does a collaboration or event suit your brand?

branding

Campaign strategy

How do you develop a concept that transcends the product and tells the story of your brand? And how do you develop this concept into the different products or services that you want to bring to the attention? How do you measure success?

branding

Brand identity

Visualize what you stand for with a distinctive logo, payoff, illustration or photography style, tone of voice, colors, typography.
So that you are recognizable in all visible elements of your brand. All these elements together form the visual, tangible part of your brand.

branding

Contentmarketing

The number of advertising media and options is diverse, both digital and analog. Our expertise ranges from out-of-home, radio, TV and cinema to the Citylight campaign.

branding

UX strategy

What a product ultimately looks like is of crucial importance. Interaction elements must be clearly visually distinguishable and there must be a visual unity / translation of the brand

branding

Community management

Using the right social media. Whether this is Facebook, Twitter, LinkedIn, Pinterest or Instagram. They all have their own opportunities and possibilities. We are happy to help with this choice.