Harteraad

Visual design

Make visible what you stand for with good design in all touchpoints in your customer journey. Our team develops from flyer to website and campaign. Sometimes you already have a good visual brand identity. A fresh look helps to bring the visual side of the brand back to life.

 

art direction
We have broad experience in conducting art direction and make the necessary expressions of the visual language, illustrations, atmospheric images and visualisations.
animation
Animation doesn't just include a well-made trailer, app preview or lively character in a game. The animation in the interface also contributes enormously to the user-friendliness of an app or website.
interaction design & ux
Our know-how includes front-end and back-end development for your corporate website, native app development for iPhone, iPad (iOS) and Android, and UX and UI design.
website & application
Not only with the generation of digital natives is a brand presence inconceivable without a modern website and interaction via mobile devices becomes a competitive advantage. We have conceived, designed and successfully implemented a large number of websites in close client dialogue with well-known programmers.
packaging design
You are increasingly seeing independent brands and innovative start-ups reaching the shelves of large retailers. How do you stand out with your brand concept so that your product is viewed überhaubt by a category manager? And how do you translate this into the packaging of your product? Without losing sight of the legal requirements. That is packaging design.
illustration
Often more can be told with illustrative elements than with words. Designed characters for a product or accompanying illustrations on a website, visual language gives character to a brand, website or app.
film
Moving images are our passion. Our expertise ranges from feature films to commercials, GIFs, YouTube promotions and TV concepts for the communications and entertainment industry. To date, we have designed and realized more than 300 cinema and television advertisements as well as product and branded films for many well-known brands from Germany, Austria, Switzerland, the Netherlands, the Baltic States and Russia. Many of them have received international awards.

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Visual design

Hoe een product er uiteindelijk uitziet is van cruciaal belang. Interactie elementen moeten duidelijk visueel te onderscheiden zijn en er moet een visuele eenheid/doorvertaling van het merk plaatsvinden.

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Branding

Branding is a continuous process. It’s about what people think and feel about your brand / company.

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Brand strategy

When do you choose to develop a new product under the main brand? When do you develop a new brand? When do you opt for a re-branding? Does a collaboration or event suit your brand?

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Campaign strategy

How do you develop a concept that transcends the product and tells the story of your brand? And how do you develop this concept into the different products or services that you want to bring to the attention? How do you measure success?

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Brand identity

Visualize what you stand for with a distinctive logo, payoff, illustration or photography style, tone of voice, colors, typography.
So that you are recognizable in all visible elements of your brand. All these elements together form the visual, tangible part of your brand.

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Contentmarketing

The number of advertising media and options is diverse, both digital and analog. Our expertise ranges from out-of-home, radio, TV and cinema to the Citylight campaign.

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UX strategy

What a product ultimately looks like is of crucial importance. Interaction elements must be clearly visually distinguishable and there must be a visual unity / translation of the brand

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Community management

Using the right social media. Whether this is Facebook, Twitter, LinkedIn, Pinterest or Instagram. They all have their own opportunities and possibilities. We are happy to help with this choice.

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Business strategy

We combine two things: business administration and target group-specific creativity. Because business figures are always in the foreground in all our actions. We know that even the most sophisticated advertising presentation cannot and should not replace a lack of product quality or vital economic success.

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Evaluation

Evaluation involves checking business figures and targets based on general economic conditions and product specifications and preparing business plans and financial budgets.

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Business Model

Developing the business model includes needs and trend analysis, revenue streams, target audience definition and brand and product positioning based on that.

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Marketing and communication

Marketing & communication ranges from drafting strategy and communication plans and conceiving and visualizing products, brands and market presence to creating advertising, presentation and correspondence media.

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Management advice

In addition to executive support and management consulting, business consulting also includes process optimization and checking individual business areas for errors and their optimization. We also advise on client dialogues and public relations.

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Process and success control

The process and success control primarily serves to ensure business success using up-to-date internal and external data.

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Product development

Product development includes product analysis and optimization, the development and introduction of new products, as well as strategic approaches and the support of innovations, investments, franchisees or international expansion.

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Investment

Unlike in the US, it is difficult to generate early stage funding in Europe. If we are convinced of an idea, we sometimes invest in a start-up or company at an early stage, often through appropriately adapted service packages.

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Contact

Eisenacherstr. 8 10777 Berlin 0049 30 2199 7840   Voorhaven 57 3024 RP Rotterdam 0031 6414 68851  

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How we work

A product is like a shark. If it doesn’t move, it dies. We understand a product as a living being. In constant competition with the market and in search of recognition, both internally and externally. And we are responsible for winning this race. Every day. With offices in Berlin and Rotterdam, we support companies and start-ups throughout the DACH area and in the Netherlands and we support mutual market access.

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Mail

Send us a short email and we’ll get back to you as soon as possible.

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Privacy disclaimer

IMPRINT Art Fabrik Berlin Produktionsges.mbH Eisenacher Strasse 8 10777 Berlin info@artfabrik-berlin.de     UID DE202074348       PRIVACY DISCLAIMER Art Fabrik Berlin Produktionsges.mbH (AFB), located at Eisenacher Strasse 8,…

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