Building a brand starts with having clear what you stand for. That is the basis and works like a compass. The brand strategy is the starting point for everything you do, say and radiate. Think of it as your brand’s blueprint. When do you choose to develop a new product under the main brand and when do you choose to develop your own brand? When do you build on an existing brand, and when do you opt for a re-branding? Together we develop a brand strategy that is clear, visually strong and easily divisible in your organization. For example, branding will help you choose, focus on what is important for your business and your customer. And thus contribute to the growth of your company.