the taste experience

Business strategy

We are a strategy agency that optimizes brands and products based on consumer behavior and analogous to market conditions. We analyze the economic framework as well as target groups and competition and have extensive experience in classic marketing and product positioning and presentation. We probe goals and boundaries to overcome them, question them or make them our own. To give a product the uniqueness it deserves and needs – on a strategic, substantive and visual level.

We combine two things: business administration and target group-specific creativity. Because business figures are always in the foreground in all our actions. We know that even the most sophisticated advertising presentation cannot and should not replace a lack of product quality or vital economic success.

We connect strategic advice, branding and visual design because we are convinced that all these components together contribute to the success of a brand and should therefore not be treated separately. We understand and act as a sparring partner in search of the best result for the individual problem of your product. And that applies to your business success and the underlying goals and figures as well as to your appearance. After all, what’s the point of having the most perfect graphic design if the content bypasses the core audience or the existing qualifications in the business? The success of a brand has two faces. One is inconceivable without the other.

  • Evaluation

    Evaluation involves checking business figures and targets based on general economic conditions and product specifications and preparing business plans and financial budgets.

  • Business Model

    Developing the business model includes needs and trend analysis, revenue streams, target audience definition and brand and product positioning based on that.

  • Marketing and communication

    Marketing & communication ranges from drafting strategy and communication plans and conceiving and visualizing products, brands and market presence to creating advertising, presentation and correspondence media.

  • Management advice

    In addition to executive support and management consulting, business consulting also includes process optimization and checking individual business areas for errors and their optimization. We also advise on client dialogues and public relations.

  • Process and success control

    The process and success control primarily serves to ensure business success using up-to-date internal and external data.

  • Product development

    Product development includes product analysis and optimization, the development and introduction of new products, as well as strategic approaches and the support of innovations, investments, franchisees or international expansion.

  • Investment

    Unlike in the US, it is difficult to generate early stage funding in Europe. If we are convinced of an idea, we sometimes invest in a start-up or company at an early stage, often through appropriately adapted service packages.