Based on the definition of target and future markets, we develop a unique sales proposition (USP) for the product and develop the corresponding brand image and communication strategy based on it. Market access is campaign based and integrates all relevant analogue and digital sales channels.
business strategy
Evaluation involves checking business figures and targets based on general economic conditions and product specifications and preparing business plans and financial budgets.
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Developing the business model includes needs and trend analysis, revenue streams, target audience definition and brand and product positioning based on that.
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Marketing & communication ranges from drafting strategy and communication plans and conceiving and visualizing products, brands and market presence to creating advertising, presentation and correspondence media.
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In addition to executive support and management consulting, business consulting also includes process optimization and checking individual business areas for errors and their optimization. We also advise on client dialogues and public relations.
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The process and success control primarily serves to ensure business success using up-to-date internal and external data.
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Product development includes product analysis and optimization, the development and introduction of new products, as well as strategic approaches and the support of innovations, investments, franchisees or international expansion.
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Unlike in the US, it is difficult to generate early stage funding in Europe. If we are convinced of an idea, we sometimes invest in a start-up or company at an early stage, often through appropriately adapted service packages.
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