How we work
A product is like a shark. If it doesn't move, it dies. We understand a product as a living being. In constant competition with the market and in search of recognition, both internally and externally. And we are responsible for winning this race. Every day. With offices in Berlin and Rotterdam, we support companies and start-ups throughout the DACH area and in the Netherlands and we support mutual market access.
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clients
ALMDUDLER I ALTE OPER FRANKFURT I ARD I AGRARMARKT AUSTRIA I ATOMIC I AUSTRIAN AIRLINES I BERGLANDMILCH I BM FINANZEN I BOEHRINGER INGELHEIM I BRAU UNION I BUDERUS I CITROEN I DANONE I DEUTSCHE TELEKOM I DR. OETKER I FORD I GALLAHER I GENERALI I HENKEL I HYUNDAI I IGLO I JAKOBS DOUWE EGBERTS I JOHNSON & JOHNSON I KELAG I KLEIDER BAUER I KIMBERLY-CLARK I KRAFT FOODS I LANGNESE I LIBRO I LUKSJA I MARESI I MAUTNER I MERKUR VERSICHERUNG I MONDI I NESTLE I NOKIA I NÖM I OMV I ORANGE I ORF I ÖSTERREICH WERBUNG I PEPSI-CO I PHILIPS I RAIFFEISEN I RENAULT I REWE I SCA HYGIENE I SKY I SANOFI-AVENTIS I SONY-BMG I TELE2 I TETRA PAK I TRIUMPH I UNILEVER I UNIQA I UPC I VODAFONE I ZWETTLER I ZYPERN TOURISM
Services
business strategy
Evaluation
Evaluation involves checking business figures and targets based on general economic conditions and product specifications and preparing business plans and financial budgets.
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Business Model
Developing the business model includes needs and trend analysis, revenue streams, target audience definition and brand and product positioning based on that.
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Marketing and communication
Marketing & communication ranges from drafting strategy and communication plans and conceiving and visualizing products, brands and market presence to creating advertising, presentation and correspondence media.
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Management advice
In addition to executive support and management consulting, business consulting also includes process optimization and checking individual business areas for errors and their optimization. We also advise on client dialogues and public relations.
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Process and success control
The process and success control primarily serves to ensure business success using up-to-date internal and external data.
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Product development
Product development includes product analysis and optimization, the development and introduction of new products, as well as strategic approaches and the support of innovations, investments, franchisees or international expansion.
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Investment
Unlike in the US, it is difficult to generate early stage funding in Europe. If we are convinced of an idea, we sometimes invest in a start-up or company at an early stage, often through appropriately adapted service packages.
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Visual design
Hoe een product er uiteindelijk uitziet is van cruciaal belang. Interactie elementen moeten duidelijk visueel te onderscheiden zijn en er moet een visuele eenheid/doorvertaling van het merk plaatsvinden.
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Brand strategy
When do you choose to develop a new product under the main brand? When do you develop a new brand? When do you opt for a re-branding? Does a collaboration or event suit your brand?
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Campaign strategy
How do you develop a concept that transcends the product and tells the story of your brand? And how do you develop this concept into the different products or services that you want to bring to the attention? How do you measure success?
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Brand identity
Visualize what you stand for with a distinctive logo, payoff, illustration or photography style, tone of voice, colors, typography.
So that you are recognizable in all visible elements of your brand. All these elements together form the visual, tangible part of your brand.
branding
Contentmarketing
The number of advertising media and options is diverse, both digital and analog. Our expertise ranges from out-of-home, radio, TV and cinema to the Citylight campaign.
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UX strategy
What a product ultimately looks like is of crucial importance. Interaction elements must be clearly visually distinguishable and there must be a visual unity / translation of the brand
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Community management
Using the right social media. Whether this is Facebook, Twitter, LinkedIn, Pinterest or Instagram. They all have their own opportunities and possibilities. We are happy to help with this choice.
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